As a land investor, I’ve always been a big believer in the power of direct mail.
I’ve been getting curious about pay-per-click (PPC) advertising and whether it could be a viable strategy for finding motivated land sellers.
Today I’m joined by Brandon Bateman, owner of The Bateman Collective and a leading expert in pay-per-click marketing for real estate investors.
We discuss how PPC can attract more motivated sellers than traditional methods like direct mail, providing quicker responses and potentially higher conversions.
We also look at the integration of AI in managing and converting leads, the challenges of online marketing, and the future of PPC in real estate.
Click to listen to the full episode and see if PPC could work for your land investment strategy!
Key Takeaways:
- Intro (00:00)
- PPC’s benefits over traditional methods (04:19)
- Brandon Bateman’s background and shift to land investing (06:15)
- Discussion on lead diversification and management (13:30)
- Financial outcomes from PPC and ROI discussion (20:50)
- Exploring challenges with online leads (28:10)
- Strategies for retargeting and using other platforms (35:00)
- Managing PPC costs and maximizing returns (42:25)
- Real-time adjustments and AI integration in campaigns (49:55)
- Future predictions and scaling up PPC efforts (57:10)
Additional Resources:
✨ Get all of our recommended tools and services at https://resources.landconquest.com
✨ Follow Pete on Instagram here: https://www.instagram.com/partnerwithpete
✨ Follow Heather on Instagram here: https://www.instagram.com/itsalovelylife
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Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.
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